This is not a work problem.
It is a clarity problem.

Most businesses do not need more activity.


They need stronger positioning, clearer messaging, and a better foundation underneath what they are building.


When the business has value but is not being understood, more effort does not solve the problem. It just makes the waste more expensive.

YOUR BRAND ARCHITECTS

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emily sandberg

FOUNDER & PRESIDENT

Emily brings to GBC a cross-industry background in brand positioning, messaging strategy, and market visibility shaped by experience in beauty, fashion, behavioral health initiatives, and nonprofit work.


Before founding the firm, she built an international career as a fashion model, serving as the face of brands including Clinique, Donna Karan, Versace, Fendi, and Gap. That experience gave her firsthand insight into perception, brand value, and what it takes to be understood in competitive markets.

Today, she advises businesses and select professionals on positioning, messaging, and the strategic clarity required for growth. Based in Nashville, her work is grounded in helping clients communicate with more precision, distinction, and confidence.



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thomas lakeman

CREATIVE ADVISOR

Thomas brings to the team his wide-ranging experience in brand storytelling, product marketing, and digital user experience for major brands. Lakeman began his professional career at Universal Pictures, developing brand positioning and consumer copy for Jurassic Park, Schindler’s List, and Apollo 13.

In 1994 he co-founded Digital Planet, a pioneer in digital marketing. Following a merger with global Internet consulting firm iXL, Inc., he joined the company as Chief Creative Officer.


A published author, playwright, and Jeopardy! champion, his clients include campaigns for Universal Pictures, Disney, Hallmark Cards, Singer Sewing Machines, the United States Postal Service, Intel, and Mattel.